BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
BEGIN:VEVENT
DTSTART:20080906T114500Z
DTEND:20080906T121500Z
LOCATION:Boogaloo Stu -, University of Sussex
UID:20100910T153949Z@mysite.com
DTSTAMP:20100910T153949Z
SUMMARY:Can your web business be franchised 
DESCRIPTION:Can your web business be franchised 

Can your web business be franchised (and should it?) a discussion—if it was to be franchised, what systems would need to be in place to ensure you can reliable reproduce your goals again and again...
PRIORITY:5
CLASS:PUBLIC
END:VEVENT
END:VCALENDAR